Our Story
From day one, GOATED set out to redefine what youth sportswear could be. Born in 2022, not in a boardroom—but in the heart of Metro Detroit—by a determined middle school athlete with a big vision: To inspire his teammates to lead with confidence, show up with purpose, and always put the books before the ball. This wasn’t just about creating cool gear—it was about creating a standard.
A movement for young athletes to see themselves as leaders, students, and stars—before the world ever labels them that way. You don’t need permission to be great. You just need the vision—and the right drip.
And this is just the beginning.
Our Mission
To uplift and empower the next generation of athletes by reminding them that greatness starts with mindset—not a spotlight.
We’re here to equip youth with bold, high-quality sportswear that reflects their grind, their goals, and their greatness—on the field, in the classroom, and in their communities.
GOATED stands for more than winning.
We stand for leadership, discipline, confidence, and legacy—starting young and built to last.
COMMUNITY
GOATED was built in the heart of the city—with heart.
From day one, we’ve been hands-on with our people: hosting youth football showcases, pulling up to local teams, and pouring into the next generation—not just with gear, but with guidance. Our community is made up of young athletes chasing greatness, families who show up loud, and mentors who lead with love. We’ve seen kids become leaders, parents become believers, and fields become platforms for purpose. Whether it’s a sideline pep talk, a 1v1 moment, or a hoodie that makes a kid walk taller—GOATED is committed to creating real moments that matter.
We don’t just sell to our community. We serve it. And as we grow, our mission stays rooted: put the youth first, and make sure they feel seen, supported, and GOATED.
