Our Story
GOATED was born on Detroit football fields, built by a young athlete who wanted confidence in his drip and a mom who refused to overpay for it. What started as one kid leveling up his look turned into a community movement.
We create affordable, reliable football gear that keeps athletes prepared, confident, and proud every time they step on the field. This is more than gear. It’s identity. It’s culture. It’s the standard.
Our Mission
GOATED exists to build confidence, elevate play, and keep athletes ready for every moment on the field.
We make gear that hits affordable, durable, and guaranteed to upgrade your drip and your game.
We believe every kid from little league to high school deserves gear that makes them feel seen, supported, and unstoppable. Our mission is simple:
Upgrade their drip. Enhance their game.
Build a community that stands behind them.
Parents trust us because we show up, we deliver, and we care about the same thing they care about: their athlete’s growth, confidence, and future.
Athletes choose us because GOATED is more than gear it’s a mindset, a standard, and a family.
COMMUNITY
GOATED was built on Detroit fields, surrounded by the kids, parents, and coaches who shaped us. From day one, we’ve been in the community for real showing up to games, hosting showcases, supporting teams, and giving young athletes the confidence and resources they deserve.
Our community is made of hard-working athletes, parents who never miss a moment, and mentors who know what it takes to lead. We’ve watched kids grow into leaders, families find their people, and our events turn into memories kids carry with them.
At GOATED, we don’t just show up to sell. We show up to serve. To make sure every athlete feels seen, supported, and proud of who they are on and off the field. And as we grow, the mission stays simple: keep the youth first and keep the standard high
